SALIMA.ALI is an independent London based non-seasonal brand creating luxury garments for the woman who wants to make a statement. We create quality statement pieces for every special occasion in a women’s life, and every piece is handmade to order in London, UK. As a brand we take special attention to details and are committed to producing sustainably, therefore we create every garment on a made to order basis, meaning no garments are pre-made and little to no waste is produced. If you are seeking well designed, well-crafted luxury pieces that have a long life in your wardrobe you have come to the right place.

At SALIMA.ALI our design approach is a carefully considered approach to form, design and fabrication. We design our garments to allude a feminine elegance influenced by culture, architecture and the women we dress.  All our pieces are handmade to order to be a timeless investment piece, that will elevate your style and wardrobe for more than just a season. We release small timeless collections, that are unique in their design and made to order to help minimise our waste as much as possible. Luxury fabrics define our aesthetic with impeccable couture finishes. We aren’t fast fashion. We do things slowly and mostly by hand which takes quality time.

The founder Salima established and built this brand from her love for craftsmanship, her penchant for quality construction in garments and her pride in the special attention to details especially those that are hidden. 

Subscribe to our Youtube: Salima Ali Atelier to learn more


Statement wardrobe for the luxury woman who values quality and craftsmanship. Handmade to order in the UK.

QUALITY. RESPONSABILITY. EMPOWERMENT